Small Business Leader Awards Honoree: Webbed Marketing

While cash is king in a recession, return on investment is equally as regal.

If your company has both, your firm might be in as fortunate a position as Columbus-based Webbed Marketing LLC. The Internet marketing firm carries no debt, is profitable and has doubled its revenue and employee roster on an annual basis since its start in November 2006.

Bill Balderaz, the company’s founder and chief innovation officer, says it all comes from recognizing what clients want now that money is tight.

“On the Internet, we can track and measure ROI very closely. If someone made a purchase, we can find out what site led them to that,” Balderaz said. “It’s benefitted us because we can track marketing dollars very precisely.”

How to Make a Small Biz Successful with Social Media Tools

The next Ohio Web Leaders event will be on March 19, 2009 from 7:30-9:30AM EST. Visit the How to Make a Small Biz Successful with Social Media Tools page for more details and to register.

Ohio Web Leaders welcomes Katie McCartney from ReMax. This event will be held at The Meeting Place by Concierge Services Unlimited.

Small Business and Word of Mouth

November 12, 2008
11:00-11:35AM PST
Word of Mouth Research Symposium. Small Business and Word of Mouth presented by Bill Balderaz and Amy Marshall of Webbed Marketing. Small businesses are perfect candidates for Word of Mouth Marketing. They tend to be fast-moving, goal-oriented and willing to take chances. This session examines small business Word of Mouth Marketing, explores an approach to planning WOM episodes, suggests ways of tracking WOM episodes and highlights four real-world case studies.
Rio All-Suite Hotel & Casino Las Vegas, NV.

Download the Small Business and Word of Mouth Presentation.