From TechColumbus: I Have a Web Site, I Don’t Need A Facebook Page

I’ve heard the argument that companies are so busy building, maintaining and updating their corporate web sites they don’t have time to manage a presence on social networks.

That’s kind of like saying you don’t need email because you have a web site. Or you don’t need a cell phone because you have a blender. Your web site and your social media profiles serve fundamentally different purposes, here are three differences: http://www.techcolumbus.org/social-media-faster-your-web-site

From Franklin University: Franklin University to Hold Social Media Symposium

On Thursday, September 10, 2009, Franklin University will host a Symposium on Social Media – a free event that will discuss social media as well as feature a professional tweeter who will tweet during the event. The Symposium on Social Media will feature speakers: Bill Balderaz, Founder, Social Media, SEO & PPC, Chief Optimism Officer.

From TechColumbus: Leading Ohio Internet Marketing Firm Announces Growth in September. Webbed Marketing, a leading social media marketing and search engine optimization company in the Midwest, has announced that five additional professionals have joined its fast-growing team.

From Columbus CEO: Mobile Mania. Webbed Marketing founder Bill Balderaz also relies on his BlackBerry for constant connectivity to his clients and their customers. His business helps companies increase their online visibility through Google searches, Twitter, Facebook and other means. “Anywhere a consumer is making a buying decision, we want to make sure our clients are seen prominently,” Balderaz says.

Our PRSA presentation has been featured on the SlideShare homepage. Check it out at http://www.slideshare.net!

The next Webbed Marketing Webinar is July 22 – Effectively Measuring Online Campaigns. Register now!

Congratulations to Martin Poston for winning the social media monitoring naming contest with Spiderfly!

The June Webbed Marketing Webinar is now available to download at http://blog.webbedmarketing.com

In the 21st century, blogging has transformed from a personal pastime into a legitimate source for critical information. Today’s bloggers often have more clout than print journalists and radio personalities working in similar areas of expertise. Balderaz will lead this discussion focusing on how blogging can build a dialog with buyers, clients, customers, vendors, partners, employees and the media. He will explain that, in many cases, professional bloggers are the people defining a company’s brand. Balderaz will explain how to connect with professional bloggers in addition to providing tips for setting up a company blog: where to find content to blog about and how to handle negative comments on or about a company’s blog.

July 16, 2009
PRSA Luncheon
Everyone’s talking Social Media, but how can you measure the success of your program? Is it possible to associate hard results with social media marketing? How do you set clear goals? In this luncheon we will address:

• How to set business goals for social media campaigns
• How to determine the ROI of social media
• What tools help clients measure ROI
• Associating business goals with social media programs
• Determining the value of social media
• Understanding the metrics of social media

We’ll also share several case studies and real world examples of how social media campaigns have been monitored, measured and analyzed with hard results.

June 17, 2009
2:00-3:00PM EST
Webbed Marketing Webinar: Blogging: How to Get Content and When Bloggers Say Bad Things
In the 21st century, blogging has transformed from a personal pastime into a legitimate source for critical information. Today’s bloggers often have more clout than print journalists and radio personalities working in similar areas of expertise. Balderaz will lead this discussion focusing on how blogging can build a dialog with buyers, clients, customers, vendors, partners, employees and the media. He will explain that, in many cases, professional bloggers are the people defining a company’s brand. Balderaz will explain how to connect with professional bloggers in addition to providing tips for setting up a company blog: where to find content to blog about and how to handle negative comments on or about a company’s blog. Register at http://www.webbedmarketing.com/webinars.html.