November 12, 2008
11:00-11:35AM PST
Word of Mouth Research Symposium. Small Business and Word of Mouth presented by Bill Balderaz and Amy Marshall of Webbed Marketing. Small businesses are perfect candidates for Word of Mouth Marketing. They tend to be fast-moving, goal-oriented and willing to take chances. This session examines small business Word of Mouth Marketing, explores an approach to planning WOM episodes, suggests ways of tracking WOM episodes and highlights four real-world case studies.
Rio All-Suite Hotel & Casino Las Vegas, NV.
Download the Small Business and Word of Mouth Presentation.
