July PRSA Luncheon

July 16, 2009
PRSA Luncheon
Everyone’s talking Social Media, but how can you measure the success of your program? Is it possible to associate hard results with social media marketing? How do you set clear goals? In this luncheon we will address:

• How to set business goals for social media campaigns
• How to determine the ROI of social media
• What tools help clients measure ROI
• Associating business goals with social media programs
• Determining the value of social media
• Understanding the metrics of social media

We’ll also share several case studies and real world examples of how social media campaigns have been monitored, measured and analyzed with hard results.

SCORE: Small Business Speed Coaching Test Drive.

April 23, 2009
8:00AM-1:00PM EST
SCORE: Small Business Speed Coaching Test Drive.
How To Effectively Utilize the Internet and Social Media to Grow Your Business. Bill has grown the company from a one-man consultancy to one of the largest and fastest growing independent interactive marketing agencies in the Midwest. Prior to launching Webbed Marketing, Bill accumulated more than 10 years of traditional and online marketing experience, focusing on advertising, public relations and media experience. Bill has worked with some of the largest publishers in the world, including Standard and Poors, McGraw-Hill and Thomson Gale, to plan, execute and measure Internet marketing programs. He began working in the search engine optimization, pay-per-click advertising and link building world in 1998, prior to the launch of Google.

The Importance of Defining Online Metrics

February 19, 2009
7:30-9:00AM EST
The Importance of Defining Online Metrics. Presented by Bill Balderaz, Chief Innovation Officer, Webbed Marketing. When working with online campaigns, we have learned the importance of defining hard, measurable goals upfront. “Creating more buzz?” “Going Viral?” These goals don’t cut it any longer. But “Increase the number of blog postings indexed by Technorati by 30% over last month” or “Increase qualified site visitors from MySpace by 25%” are goals that a campaign can clearly be measured against. Bill Balderaz from Webbed Marketing will provide ways to track and measure online strategies and provide case study examples.

Cost: $5 for AMA members; $15 for non-members

Location: Mills James Productions Facility, 3545 Fishinger Blvd., Columbus, Ohio 43026-9489

How Social Media has Affected the News

The next Webbed Marketing Webinar will be:

February 18, 2009
2:00-3:00PM EST
How Social Media has Affected the News. Do you know the Twitter Handles for your local news affiliates? Did you even know that most major television, radio and print news outlets post breaking news stories on Twitter and other social media networks? We now live in an age of news on demand. Waiting for the evening news or morning paper to find out what might be affecting your business is a thing of the past. Join representatives from Webbed Marketing’s Social Media Strategy team to learn how you can navigate the social media sea and find the information that is important to your business.

The Good, the Bad and the Ugly of Website Designs

January 27, 2009
7:30-9:30AM EST

The Good, the Bad and the Ugly of Website Designs – How they impact traffic. Join Ohio Web Leaders, and speaker Jeff Lamb, for actionable, technology-based marketing steps and common pitfalls encountered by companies when designing a website, making it functional, and getting it visible to drive traffic. Jeff will focus on how to make these areas of Internet marketing successful using a well built website.
Location: Columbus Chamber of Commerce Building, 150 South Front Street, Suite 200, Columbus, OH

DMA Cleveland: Social Media Marketing

December 9, 2008
11:30AM EST
Windows on the River in the Cleveland Flats Lunch and Learn Series
Social Media Marketing: Working with consumers to create and distribute content about your brand is a powerful tool that smart marketers can’t ignore. In this session attendees will learn How to build and execute a great social media campaign; How blogging, and working with bloggers, can help a marketing program “go viral” and the role podcasts and video play in online marketing campaigns. Download the presentation on Strategies for Blogging and Social Media Marketing.
Windows on the River at the Powerhouse, Cleveland, OH

MediaFeed

November 17, 2008
7:00-9:00PM EST
Bill Balderaz will sit on a panel at MediaFeed! Media Post Election: The Good, the Bad and the Ugly.
Thomas Worthington High School Library

Public Pension Financial Forum (P2F2) conference.

October 19-22, 2008
Public Pension Financial Forum (P2F2) conference. P2F2 functions to promote excellence in the financial operations of public pension plans. Bill will speak to the audience about the importance of positioning electronic correspondence in order to retain branding during the execution of viral marketing campaigns.
Mobile, Alabama