July PRSA Luncheon

July 16, 2009
PRSA Luncheon
Everyone’s talking Social Media, but how can you measure the success of your program? Is it possible to associate hard results with social media marketing? How do you set clear goals? In this luncheon we will address:

• How to set business goals for social media campaigns
• How to determine the ROI of social media
• What tools help clients measure ROI
• Associating business goals with social media programs
• Determining the value of social media
• Understanding the metrics of social media

We’ll also share several case studies and real world examples of how social media campaigns have been monitored, measured and analyzed with hard results.

Webbed Marketing Webinar: Blogging: How to Get Content and When Bloggers Say Bad Things

June 17, 2009
2:00-3:00PM EST
Webbed Marketing Webinar: Blogging: How to Get Content and When Bloggers Say Bad Things
In the 21st century, blogging has transformed from a personal pastime into a legitimate source for critical information. Today’s bloggers often have more clout than print journalists and radio personalities working in similar areas of expertise. Balderaz will lead this discussion focusing on how blogging can build a dialog with buyers, clients, customers, vendors, partners, employees and the media. He will explain that, in many cases, professional bloggers are the people defining a company’s brand. Balderaz will explain how to connect with professional bloggers in addition to providing tips for setting up a company blog: where to find content to blog about and how to handle negative comments on or about a company’s blog. Register at http://www.webbedmarketing.com/webinars.html.

Webbed Marketing Webinar: New Social Media Monitoring Tool – BACON

May 20, 2009
2:00-3:00PM EST
Webbed Marketing Webinar: New Social Media Monitoring Tool - BACON.

More details coming soon…

Webbed Marketing’s Social Media Glossary

Check out the new Social Media Glossary, brought to you by Webbed Marketing. Here you will find a valuable reference for any and all of the terms that are commonly used in the application of various social media tools. Whether you are a social media rock star or you haven’t the slightest idea what a ‘tweet’ is, you’ve come to the right place for terms related to social media.

You may also be interested in our Search Marketing Glossary

Local speaking for established business owners

Workwise: Local speaking for established business owners. The staff at Webbed Marketing L.L.C., in Columbus, Ohio, an Internet marketing firm, markets local speaking about four to five hours per week, netting 35 local presentations in 2008, according to president William Balderaz. The only unpaid ones were at educational institutions, with an eye toward staffing needs.

May 3, 2009

Bill Balderaz Featured in Business First of Columbus

From Business First of Columbus: Why social networking might boost your brand. “It’s the world’s biggest real-time focus group,” said Bill Balderaz, president of Columbus-based Webbed Marketing.

May 1, 2009