The Importance of Defining Online Metrics

February 19, 2009
7:30-9:00AM EST
The Importance of Defining Online Metrics. Presented by Bill Balderaz, Chief Innovation Officer, Webbed Marketing. When working with online campaigns, we have learned the importance of defining hard, measurable goals upfront. “Creating more buzz?” “Going Viral?” These goals don’t cut it any longer. But “Increase the number of blog postings indexed by Technorati by 30% over last month” or “Increase qualified site visitors from MySpace by 25%” are goals that a campaign can clearly be measured against. Bill Balderaz from Webbed Marketing will provide ways to track and measure online strategies and provide case study examples.

Cost: $5 for AMA members; $15 for non-members

Location: Mills James Productions Facility, 3545 Fishinger Blvd., Columbus, Ohio 43026-9489

How Social Media has Affected the News

The next Webbed Marketing Webinar will be:

February 18, 2009
2:00-3:00PM EST
How Social Media has Affected the News. Do you know the Twitter Handles for your local news affiliates? Did you even know that most major television, radio and print news outlets post breaking news stories on Twitter and other social media networks? We now live in an age of news on demand. Waiting for the evening news or morning paper to find out what might be affecting your business is a thing of the past. Join representatives from Webbed Marketing’s Social Media Strategy team to learn how you can navigate the social media sea and find the information that is important to your business.

The Good, the Bad and the Ugly of Website Designs

January 27, 2009
7:30-9:30AM EST

The Good, the Bad and the Ugly of Website Designs – How they impact traffic. Join Ohio Web Leaders, and speaker Jeff Lamb, for actionable, technology-based marketing steps and common pitfalls encountered by companies when designing a website, making it functional, and getting it visible to drive traffic. Jeff will focus on how to make these areas of Internet marketing successful using a well built website.
Location: Columbus Chamber of Commerce Building, 150 South Front Street, Suite 200, Columbus, OH

Webinar Video: Including Online Campaigns as part of your 2009 Marketing Plan

Missed the webinar on January 21? Check it out here - Including Online Campaigns as part of your 2009 Marketing Plan

This session is intended to serve as a primer for businesses that haven’t got the message that internet is the mainstream media outlet. The webinar will discuss the basics of how a business can take advantage of the online resources available to them. Balderaz will lead this discussion which aims to teach business owners how direct marketing, broadcast advertising, public relations and traditional advertising all integrate with your online strategies.

Webbed Marketing Webinars

January 21, 2009 – Including Online Campaigns as part of your 2009 Marketing Plan

This session is intended to serve as a primer for businesses that haven’t got the message that internet is the mainstream media outlet. The webinar will discuss the basics of how a business can take advantage of the online resources available to them. Balderaz will lead this discussion which aims to teach business owners how direct marketing, broadcast advertising, public relations and traditional advertising all integrate with your online strategies.

Register for this webinar.

More information on Webbed Marketing Webinar series.

January 8, 2009

From HyperStrike: Our partners over at Webbed are offering a class on Search Optimization – great for your online training business. A new year means new opportunities. With a down economy following us into 2009, make it your New Year’s resolution to learn new skills to drive more business. Webbed Marketing University is the perfect opportunity to make this resolution a reality. WMU offers engaging online courses in Search Engine Optimization, Search Engine Marketing, Word of Mouth Marketing and more.

January 8, 2009

Webbed Marketing is a finalist in the 2008 TechColumbus Innovation Awards for Outstanding Startup Business. Winners will be announced at the 2008 TechColumbus Innovation Awards which will take place the evening of February 5, 2009

Webbed Marketing for Top Startup

Vote for Webbed Marketing in the FastPitch Business of the Year Awards for Top Startup Company.

January 7, 2009

Webbed Marketing has made it to the final round of voting in the FastPitch Business of the Year Awards for Top Startup Company!

Webbed Marketing University Introduction to Search Engine Optimization registration opens

Webbed Marketing University Introduction to Search Engine Optimization is now open for enrollment!

Course Description:

Chances are that, even if you don’t know what they stand for, you have seen these three letters all over the internet in blog posts, emails, newsletters and message boards. SEO, or Search Engine Optimization, is the practice of studying and analyzing the habits and methods of search engine functions in order to determine the best practices for obtaining a high position within the results of a search for a particular term.

SEO 101 will prepare you with all the basic theory you will need in order to start improving the search engine ranking for your website. This course is ideal for those who are new to internet marketing and need to get started improving their site’s search engine ranking now.

Register at http://www.webbedmarketing.com/SEO101.html